Elevating Digital Commerce for Finish Line with a Seamless Mobile Experience
| Client | Industry | Solution Provided | Technologies Used |
|---|---|---|---|
| Finish Line | Retail & Consumer Goods | Mobile app development, customer experience optimization, analytics integration, post-launch enhancement | Native Android, Native iOS (Swift), Beacon integration, Live video streaming, Recommendation engine, Push notifications, Analytics |
The Need
Finish Line saw an opportunity to elevate its mobile experience and better serve a fast-growing base of mobile-first shoppers. To stay ahead of evolving customer expectations, the brand set out to enhance product discovery, streamline checkout, and make rewards more accessible—turning mobile into a competitive advantage in an increasingly digital retail landscape.
Key challenges included:
- Lack of Core Features: Missing capabilities like product recommendations, easy checkout, and rewards integration hampered engagement
- Fragmented Experience: Inconsistent functionality across channels created friction in the buying journey
- Rising Customer Expectations: Mobile shoppers increasingly demanded speed, personalization, and seamlessness in every interaction
The Solution
Gorilla Logic delivered a high-performance, customer-centric mobile application that prioritized ease of use, speed, and feature completeness. Built from the ground up, the new app was tailored to serve both tech-savvy and everyday customers with speed, precision, and clarity.
Key solution elements included:
- Intuitive Native Apps: Built natively for Android and iOS to optimize speed, responsiveness, and reliability
- Integrated Customer Insights: Embedded analytics enabled the client to track transaction data, time spent in-app, and user engagement trends
- Reward and Checkout Simplification: Fast, frictionless access to rewards points and a streamlined purchasing flow dramatically improved conversion
- Continuous Optimization: Post-launch feedback from internal teams and 15,000+ users informed rapid refinements and ongoing enhancements
Results
Over 500,000 Downloads: Strong adoption across platforms, reflecting the value delivered to mobile-first users.
App Store Ratings Surged: 5-star rating on iOS, driven by performance, ease of use, and feature improvements.
High Engagement at Scale: 281,000+ active users highlighted the app’s relevance, stickiness, and effectiveness in driving repeat usage.
Faster, Data-Driven Improvements: Real-time analytics empowered teams to iterate quickly and adapt based on usage patterns.
Brand Differentiation through Experience: Mobile became a flagship channel for Finish Line, deepening customer loyalty and enhancing the digital brand.
Client Perspectives
“The new mobile app represents the pinnacle of the digital experience that Finish Line provides its customers. It’s opened up new opportunities to reach them—especially through tailored mobile messaging.”
— Garret Schmidt, Sr. Digital Product Manager
“Gorilla Logic’s experienced resources were committed to the project’s success. They brought the partnership and development expertise Finish Line needed to launch an industry-leading mobile experience.”
— Danielle Quatrochi, SVP of Customer Experience & Innovation
